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Search results: L.R.J. Van Rensburg

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9780627026775

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 395
R 356You save R 39
There are a number of issues that need to be taken into account when establishing a new business that, if ignored, can result in the failure of the business. Business management: an introduction explains the basic principles of turning ideas into business opportunities and eventually into growing concerns. Business management: an introduction follows the development of a venture from conception through to management, including factors such as determining location, the product or service and the target market. Assignments are provided to give students the opportunity to put theory into practice and to review completed work. Business management: an introduction is aimed at first-year students and can easily be managed in one semester without being overwhelming.
Publication date: 2008-01-01
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9780627026935

Nie-fiksie / Non-fiction: General / Algemeen

Nie-fiksie / Non-fiction  -  General / Algemeen
R 365
R 329You save R 36
This title aims to provide junior marketing personnel and junior marketing managers with an introductory understanding of the principles of marketing and marketing management. The title starts with an introduction to the world of marketing by studying its various aspects, including a definition of marketing, the exchange process, the value adding functions of marketing, the role of marketing in economic development, the marketing process, marketing management tasks and, finally, the marketing concept.
Publication date: 2007-01-02

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